“If you know my anti-hero origin story, you know I once owned a whole lineup of alternative dance fitness studios in the early 2000s. But 13 years of manipulation and PTSD pushed me onto a new path one that’s mine alone, one no one can ever take from me again. I’ve never been afraid to share my uncut, raw journey with you. My podcast Gaslight Diaries reveals what really happened to the legacy that was once Pole Control Studios and The Academy of Aerial Arts. Subscribe for more stories, confessions, and the recordings that tell it all.”
Listen in to Raw UN-CUT Recordings
Listen to my PodcastThe Gaslight Diaries
Meet Your Life Stylist
I’m Lela Love Lee and my brand isn’t a store, or a blog, or even a community. It’s a lifestyle. An influential lifestyle built on black beauty, wellness, culture, creativity, and the freedom to live softly while earning boldly.
I own several businesses, and every single one connects through one common thread: curated soft-life luxury for everyday women especially women of color. I’m very aware that luxury + wellness isn’t usually centered around us, so I made the decision early to lead by example, get personal, and show my growth in real time. No guru mask. No gatekeeping. No manufactured perfection.
I share my journey because I want women to see that soft life isn’t a fantasy it’s a practice, a mindset, and a lifestyle you can build with intention and systems.
What I Do Professionally
On the business side, I bridge luxury, wellness, and creativity into real products, services, and experiences that elevate your daily life:
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Curated luxury + wellness essentials
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Print-on-demand fashion, art, and home décor
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Journals, planners, and digital downloads for intentional living
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Natural beauty products and soft-life lifestyle goods
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UGC + social media collaborations for brands
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Small business consulting + creative coaching
My store is always dropping something: journals, hair oils, wellness tools, “rich girl energy” health products, TikTok favorite finds the feminine essentials that make daily life feel luxe, not chaotic.
My professional mission is simple:
Teach women to elevate their lifestyle, earn from their talents, and turn daily rituals into daily rewards.
Now let’s get into the real me the side people don’t expect from a “luxury lifestyle brand” but instantly relate to when they find me.
First, I’m a friend.
Creative. Soft. Soulful. Nurturing.
A plant lover. An art eccentric. A woman who finds beauty in the small moments and shares them without shame or filter.
I’m a mother, artist, designer, performer, and former fitness fanatic currently on a journey to reclaim my strength, my health, and my body softly, intentionally, and without apology.
And yes, I’m unconventional.
In the summer, I perform as a mermaid for children's parties and as an aerialist for corporate events. I also teach both disciplines through fitness classes, workshops, guides, and beach pop-ups because movement is therapy and performance is joy.
I’m transparent about my relationships past, present, and future because love is part of wellness too. Right now, I’m in a May-December, interracial, 15-year age-gap common-law relationship that challenges me, holds me accountable, and teaches me just as much about myself as it does about partnership.
By day, I work as a dietitian in a hospital, and by night I practice tradwife homemaking skills baking bread, organizing pantries, managing home systems, and keeping my sanctuary in order. I am living proof that:
You can wear head wraps and heels.
Bake bread and build brands.
Lift weights and lift your man.
Be in soft life while still under construction.
Because luxury is not always a price tag sometimes it’s peace, systems, health, and the joy you cultivate in real time.
Sign Up For My Events
Collabs
For PR and commercial inquiries please contact:
lelalovelee@yahoo.com or visit my portfolio
Braid.Slayed
Book an appointment for a day of beauty and wellness.
buy.this.book
Flip through my library of self help motivation.
The Artist Lela
Lets collaborate on something custom for you